Press Releases

ReachLocal and Efficient Frontier Partner to Expand Local Search

Combined Solution Brings Search Engine Marketing to the Masses, Helping Local Businesses Maximize ROI

ReachLocal (www.reachlocal.com), a pioneer in delivering Internet marketing solutions for local businesses, and Efficient Frontier (www.efrontier.com), a leading provider of search engine marketing (SEM) solutions, today announced a strategic partnership that brings top-tier search engine marketing to the masses.

The combined solution helps small and mid-size local businesses maximize the value of every dollar spent through pay-per-click advertising campaigns by helping them buy the most cost-effective clicks. The partnership now gives local businesses access, through the ReachLocal advertising platform and ReachLocal's network of independent sales agents, to the same paid search marketing solution used by some of the largest search marketers managed by Efficient Frontier. The partnership is the first of its kind to offer small businesses these advanced Internet marketing services.

Under the terms of the agreement, ReachLocal will offer its clients the Efficient Frontier paid search marketing solution as part of an overall service that also includes complete search engine campaign set-up and management, simplification of online media buying across multiple online publishers, and robust campaign reporting with sophisticated phone call and web activity tracking.

Efficient Frontier applies advanced Wall Street-style analytics to select the bid management strategy that will deliver the highest returns on investment. The company offers the only service that dramatically allocates marketing spend across millions of keywords to increase volume and maximize ROI.

"Efficient Frontier's SEM technology is a powerful solution for any business, but especially for smaller businesses that need to squeeze every ounce of effectiveness out of limited online marketing budgets," said Zorik Gordon, president and CEO, ReachLocal. "The company's unique approach has been adopted by many large advertisers with great success, and now we're bringing that same solution to virtually any business. With ReachLocal and Efficient Frontier, small businesses now have the best package of Internet marketing solutions available anywhere."

"The ability for businesses to capitalize on the local search market has been largely untapped. The combination of ReachLocal and Efficient Frontier removes the barriers to entry, providing these marketers a manageable way to be a larger part of the growing on-line search market," said Ellen Siminoff, president and CEO, Efficient Frontier. "Through our relationship with ReachLocal, Efficient Frontier is enabling companies to take full advantage of local search and maximize the performance of their paid search spend."

ReachLocal addresses the most common challenges to online advertising for small- to mid-size local businesses -- managing the complex process of search engine keyword bidding, targeting by geographic region and providing detailed tracking to accurately measure ROI -- bringing Internet marketing within reach of every business. ReachLocal provides its advertisers with prominent placement in search results with the most popular local search vehicles. Currently, ReachLocal is working with the Internet's leading pay-per-click search engine providers (Google, Yahoo! Search), paid inclusion providers (LookSmart) and geo-targeted banner networks (Advertising.com).

Together, the two companies are bringing a large-scale search marketing solution to the local level -- making PPC marketing more efficient and effective for small, regional businesses, and for large nationwide organizations that need to use national campaigns to drive local traffic.

Contact:
David Glaubke,
Director of Corporate Communications
ReachLocal, Inc.
(818)936-9908
dglaubke@reachlocal.com